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Leadership Team

Simon Chamberlain

Patrick Fagan

Managing Partner & Head of Qual Practice 

Expertise in psychology of connecting brands and brand initiatives with people.
Ex-Mars, Diageo and PepsiCo.

Senior Partner & Head of Quant Practice

Expertise in behavioural science and data analytics.
Ex-Head Psychologist, Cambridge Analytica.

Tom Peck

David Zinkin

Dr Abigail Lucas

Ex-Planning Director: O&M, BBDO

and DDB.

Associate Fellow and Chartered Psychologist, BPS.

Psychologist, C.Psychol, AFBPsS, PhD, MSc, BSc

Research Director

Research Director

Ex-Head of Insight, McDonalds Europe.

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