Leadership Team

Simon Chamberlain

Managing Partner

Expertise in psychology of connecting brands with people.
Ex-Mars, Diageo and PepsiCo.

Matt Briggs

Senior Partner

Expertise in managing overall process and guiding world-class delivery.

Patrick Fagan

Behavioural Scientist, Data Analytics Expert

Expertise in behavioural science and data analytics.
Ex-Head Psychologist, Cambridge Analytica.

Siggi Bjarni Sveinsson

Tourism Director

Develops locations to full tourism potential.

Dr Abigail Lucas

Psychologist, C.Psychol, AFBPsS, PhD, MSc, BSc

Expertise in research, clinical and occupational psychology.
Associate Fellow and Chartered Psychologist, BPS.

Tom Peck

Research Director

Expertise in research best practice & deployment
Ex-Head of Insight, McDonalds Europe.

Jenny Denham

Research Associate Director

Expertise in research deployment.
Ex-Director, Research International.

David Zinkin

Strategy Director

Expertise in translation of insight into strategy
Ex-Planning Director: O&M, BBDO and DDB.

Tim John

Creative Director

Expertise in translating strategy into creative direction.
Ex-Creative Director of Euro RSCG & JWT London.

Sam Richards

Associate Director

Business development and Head of Intelligence Unit.