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Leadership Team
Simon Chamberlain
Patrick Fagan
Managing Partner & Head of Qual Practice
Expertise in psychology of connecting brands and brand initiatives with people.
Ex-Mars, Diageo and PepsiCo.
Senior Partner & Head of Quant Practice
Expertise in behavioural science and data analytics.
Ex-Head Psychologist, Cambridge Analytica.
Tom Peck
David Zinkin
Dr Abigail Lucas
Ex-Planning Director: O&M, BBDO
and DDB.
Associate Fellow and Chartered Psychologist, BPS.
Psychologist, C.Psychol, AFBPsS, PhD, MSc, BSc
Research Director
Research Director
Ex-Head of Insight, McDonalds Europe.
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