Leadership Team
Simon Chamberlain
Managing Partner
Expertise in psychology of connecting brands with people.
Ex-Mars, Diageo and PepsiCo.
Patrick Fagan
Behavioural Scientist, Data Analytics Expert
Expertise in behavioural science and data analytics.
Ex-Head Psychologist, Cambridge Analytica.
Matt Briggs
Senior Partner
Expertise in managing overall process and guiding world-class delivery.
Tom Peck
Research Director
Expertise in research best practice & deployment
Ex-Head of Insight, McDonalds Europe.
David Zinkin
Strategy Director
Expertise in translation of insight into strategy
Ex-Planning Director: O&M, BBDO and DDB.
Tim John
Creative Director
Expertise in translating strategy into creative direction.
Ex-Creative Director of Euro RSCG & JWT London.
Sam Richards
Associate Director
Business development and Head of Intelligence Unit.
Dr Abigail Lucas
Psychologist, C.Psychol, AFBPsS, PhD, MSc, BSc
Expertise in research, clinical and occupational psychology.
Associate Fellow and Chartered Psychologist, BPS.
Jenny Denham
Research Associate Director
Expertise in research deployment.
Ex-Director, Research International.
Siggi Bjarni Sveinsson
Tourism Director
Develops locations to full tourism potential.