Our 5-stage process:


Developing Insight by understanding what needs a brand currently satisfies, and what needs it could satisfy at a psychological level. Executed by our research team, using tools developed by our clinical and behavioural psychologists.


Devising a master strategy that utilises brand assets to deliver against the targeted needs. Driven by our strategists, supported by our psychologists. 


Creating initiatives to bring the thinking to life for the target consumer. Led by our creative team, supported by our

strategists and psychologists.


Using specialist quantitative research methods devised by one of the world's leading data analytics experts, we rigorously test our findings and strategy to bulletproof and enrich them with further perspectives. Led by our data analytics team, supported by the insights team.


We activate the new competitive direction by creating and executing breakthrough launch initiatives. Led by the Activation team, supported by the Strategy and Creative Teams.